ABOUT MOLINA
I combine an M.A. in Organizational Psychology with deep B2B marketing leadership to build high-velocity GTM systems. By connecting category positioning, AI search (GEO), and marketing automation, I turn audience psychology into measurable pipeline.
Behavioral science, brand integrity, and full-funnel execution drive my GTM philosophy. With a Master's in Organizational Psychology and a background in History, I understand both why decision-makers act and how to construct undeniable brand narratives. Across enterprise SaaS, FinTech, and consulting, I turn complex positioning into scalable demand engines that deliver measurable revenue growth.
BEHAVIORAL SCIENCE MEETS RESEARCH RIGOR
“Marketing fails when it treats B2B buyers as data points instead of human decision-makers. My M.A. in Organizational Psychology reveals why people decide and trust; my B.A. in History gives me the research discipline to extract undeniable narratives.”
M.A. Organizational Psychology
Why People Decide, Trust & Act
Deep behavioral insights into how decision-makers evaluate risk, build trust, and adopt new technologies within corporate organizational structures.
B.A. (Hons) History
The Craft of Narrative & Evidence
Rigorous research discipline: sifting through complex market data, finding the golden thread of evidence, and crafting stories that resonate for years.
Data-Led Brand Storytelling
Full-Funnel Demand Gen
C-Suite & GTM Alignment
CAREER EVOLUTION
A track record of building, scaling, and leading marketing engines across high-growth B2B SaaS, fintech, consulting, and digital enterprise ecosystems.
Senior Manager, Marketing (Full-Funnel)
- ›Architecting full-funnel marketing strategies connecting brand positioning with demand generation.
- ›Scaling marketing automation & lead-to-revenue pipeline velocity across target B2B segments.
Manager, Marketing (Brand, Community & Comms)
- ›Led brand positioning, executive communications, and strategic community growth.
- ›Spearheaded enterprise thought leadership campaigns across AI & Revenue Intelligence markets.
Manager, Marketing (Social & Email)
- ›Directed multi-channel email lifecycle campaigns and global corporate social demand engine.
- ›Drove customer acquisition & retention metrics for enterprise Treasury & O2C solutions.
Assistant Manager, Marketing (Comms)
- ›Managed strategic PR, corporate communications, and brand reputation across national business press.
- ›Collaborated with C-suite partners to publish executive insights and industry reports.
Unit Manager, Marketing (Web & Group)
- ›Oversaw web marketing operations, corporate portal performance, and UX optimization.
- ›Executed group-level digital campaigns across financial services product lines.
Team Lead, Marketing (Content)
- ›Led content marketing strategy and a team of strategists driving organic user growth.
- ›Scaled content operations for key financial products and B2B merchant solutions.
Associate, Marketing (Content & Ops)
- ›Executed multi-channel digital campaigns, content creation, and early-stage marketing ops.
- ›Optimized user onboarding and social engagement pipelines.
CREDENTIALS & RECOGNITION
Recognition & Awards
HighFlyer Award
HighRadius • 2024Awarded for audience profiling and performance-driven social strategy: the persona intelligence engine behind major acquisition metrics and category leadership.
Emerging Star Award
Bajaj Finserv • 2022Recognised for innovation and leadership across the B2B web + app ecosystem, driving massive digital efficiency and conversion growth.
Education
“Trained to think. Certified to execute.”
M.A. Organizational Psychology
9 CGPAHow people decide, trust and act at work: the behavioural science behind audience insight, persona intelligence and messaging that converts.
B.A. (Hons.) History
8 CGPAResearch rigour and narrative craft: finding the story in scattered evidence and telling it so people remember it.
Certifications
Languages & Mobility
Based in New Delhi • Settled & remote-first since 2024 • Open to remote / relocation
Ready to scale your B2B growth engine?
I partner with ambitious SaaS, FinTech, and enterprise teams to design demand generation systems, content engines, and category-defining positioning.