BRAND
SELECTED
WORKS

Real work. Real impact.

Branding and growth engines built for today’s high-velocity digital products and enterprise software.

Case Studies

Selected Case Studies

Challenge → strategy → result. Six programs that show the full range: AI search, brand at scale, executive influence, SEO, performance, and content.

Centime•B2B SaaS · FinTech•AEO / GEO · Full-funnel

Senior Manager, Marketing · Marketing owner

Winning AI search before the market caught up

Owned Centime's full-funnel content engine end-to-end. Took the brand from 0 → 13 Google AI Overview citations as category leader in under 90 days (beating target by 60%), built the company messaging framework adopted as the single source of truth, and made organic the #1 inbound channel.

AI Overview citations <90 days

+28%

Sales-accepted leads

$149K

Pipeline · 22 opps

View Messaging Framework View Engine

Unified AP, AR & Cash Management Platform

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Unified AP, AR & Cash Management Platform

Cash Flow Forecasting for Mid-sized Businesses

Agentic Finance & B2B Payment Optimization

NetSuite AP Automation: Why Specialists Exist

HighRadius•B2B SaaS•Social · Community · Events

Manager, Marketing · Social & Email

Scaling a category-leading LinkedIn community

Grew LinkedIn from 150K → 270K (+80%) in 9 months, adding 35K relevant NA/EMEA followers through persona intelligence (10K+ titles analysed), and held the #1 competitor ranking. Turned the Radiance Conference into a revenue channel: +$75K and 120 registrations.

+80%

Follower growth · 9 mo.

+$75K

Event social revenue

vs. competitors

View Architecture View Event

FinSider Order to Cash & Treasury

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Aviso AI•B2B SaaS · AI•Brand · Exec branding · Community

Manager, Marketing · Brand, Community & Comms

Building executive influence & a brand refresh

Ghostwrote for the CEO, growing his profile 5K → 16.8K, scaled the company page 24K → 37K and lifted NA audience from 5% → 17%. Ran advocacy for 200+ employees and 50+ advisors for 1.8M+ impressions and led a full brand positioning & visual-identity refresh. The stage moments on the right, from the London Stock Exchange to Lenovo panels, are the platform that program built.

3.4×

CEO audience growth

+65%

Engagement

+38%

Inbound demos QoQ

View CEO Profile View Post

Dreamforce Executive Keynote

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Grant Thornton•B2B Consulting•SEO/SEM · Marketing Ops

Assistant Manager, Marketing · Communications

An SEO + automation demand engine

Drove 50% organic traffic growth to 10,000 daily users through SEO & SEM, and delivered 20% lead & SAL growth with a 15% ops-cost reduction via SFMC + Pardot automation and segmentation, plus internal comms for 7,500+ employees.

+50%

Organic traffic

10K

Daily users

−15%

Ops cost

View Automation Playbook Visit Site

Grant Thornton Marketing Automation

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Bajaj Finserv•B2B•Performance · Web+App ecosystem

Unit Manager, Marketing · Web Business & Group

Performance at scale, spend down, ROI up

Achieved 348% conversion growth via a strategic keyword portfolio, cut ad spend 60% while lifting ROI 40%, managed 100+ agencies and 3,000+ app screens. Recognised with the Emerging Star award for B2B web+app ecosystem leadership.

+348%

Conversion growth

−60%

Ad spend

+40%

ROI

View Live Ad Download App

BBPS Bharat Bill Payment System

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Paytm•B2B•Content · Authorship · SEO

Team Lead, Marketing · Content

Authoring content that ranks & retains

Authored a Top-3 ranked "Consumer Behavior" e-book on Google & Bing, lifted page engagement +66% through SEO audits, improved retention 8% via lifecycle push strategy, and built brand partnerships with IRCTC, Medanta and TOI.

Top 3

E-book ranking

+66%

Page engagement

+8%

User retention

View Blog Visit Site

IRCTC Train Ticket Partnerships

Link Attached

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[ EXECUTIVE BRANDING & THOUGHT LEADERSHIP ]

Turning C-Suite Voices into Inbound Revenue Channels

Executive ghostwriting and authority building isn't vanity social content—it is the most cost-effective organic CAC reduction engine in enterprise B2B.

3.4×

CEO Audience Growth (5K → 16.8K)

1.8M+

Organic Impressions Earned

+38%

Inbound Demos QoQ

Trevor Templar (CEO, Aviso AI)

Aviso AI (B2B SaaS / Revenue Intelligence)

Ghostwrote CEO thought leadership across LinkedIn and stage keynotes, building an executive platform featured from Dreamforce 2025 to panels with London Stock Exchange & Lenovo leaders.

Key Metrics: 5K → 16.8K Audience • +65% Engagement • 38% Inbound Demo Growth

View Dreamforce Keynote Post

HighRadius Radiance Unconference

HighRadius (Autonomous Finance)

Scaled the HighRadius corporate community from 150K to 270K (+80%) and turned the Radiance CFO Conference into a high-converting social revenue channel.

Key Metrics: 35K Relevant NA/EMEA Followers • +$75K Social Revenue • 120 Registrations

View Event Showcase

Executive Influence & Thought Leadership

Insights That Move Markets.
Content That Drives Inbound.

From C-suite frameworks to B2B growth tear-downs — selected LinkedIn posts that earned 2.5M+ impressions, sparked executive conversations, and transformed organic social into a high-converting revenue channel.